Ice Cube, Snoop Dogg and Wu-Tang Clan

Editor's Review:

Rap music fans who were down with the sound in the early-1990s might remember the big gangsta' rap-oriented advertising push carried out by St. Ides malt liquor - "the Crooked I." The project was a well-funded series of commercial jingles helmed by Alkaholiks producer E-Swift and Lench Mob crew members King Tee, DJ Pooh and Sir Jinx. The result was 30 super dope one-minute spots by such notable artists as Ice Cube, Erik B and Rakim, EPMD, Snoop Dogg, Scarface and Wu Tang Clan, to name but a few. The project eventually met with harsh criticism by minority and community groups who charged that, among other things, the malt liquor brand was using rap music to sell itself to minors, hip-hop's target consumer; the beer's trademark holder disconnected itself from the product and the national commercials were dropped. You - you lucky dog - can get your own compilation of all 30 classic tracks by pointing your Web browser to www.aquariusrecords.org.
- Max Sidman
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Record Label Hip-Hop History Series Vol. 1 Released November 2002

Tracks

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